Welcome to Ask an Expert Business Series with Misty Lambrecht, the owner of Webfoot Marketing and Design, sharing valuable insights based on her extensive 15 years of experience in business startups and advising in Lincoln County. Color can play an interesting role in marketing strategies. The color that tends to sell more or perform well in marketing can vary depending on a variety of factors, including the target audience, the product or service being promoted, cultural influences, and current design trends.
● Red is associated with excitement, passion, and urgency.
● Blue conveys trust, dependability, and professionalism.
● Green is linked to health, tranquility, and environmental concerns.
● Yellow is associated with happiness, optimism, and youthfulness.
● Orange is often seen as energetic, playful, and friendly. It can be effective for
call-to-action buttons
● Black can convey luxury, High-end, sophistication, and exclusivity
● Purple represents creativity, royalty, and luxury.
● White represents simplicity, purity, and cleanliness. It's often used by companies
that want to convey a minimalist or clean aesthetic.
● Brown can convey reliability and ruggedness. It's often used by outdoor or
adventure brands to create a sense of durability.
These general color trends might explain why restaurants generally have white plates
and hotels have white sheets while environmental causes generally lean toward greens
and brown and flashy sales signs tend to have some variety of reds. Other general
color considerations are more direct such as not mixing greens and reds closely
together for a very common Red-Green Color Blindness,
Using a Colors with low contrast can make text or images more challenging to read or distinguish. Examples of Low contrast text on backgrounds: Light gray text on a white background or Low contrast between text and image backgrounds: Black text on a dark red image background. I have seen the wrong color contrast result in people leaving a website because it is unreadable. Sometimes colors just do not match the message like a nature reserve using a tye dye retro theme to promote bird watching.
Be thoughtful as you choose colors, fonts and assess readability of your customer and overall branding. On a side note I recently learned that when it comes to trademarking a logo is always trademark in black and white as it then allows you to change the color. If you trademark your logo red the trademark will include the color red.
